Description
In-Flight entertainment is one of the key services availed by the passengers during their flight journey. In-Flight services can include a range of varying leisurely activities which are curated to make the flight journey more comfortable for the customers. Some of the key types of in-flight entertainment include the integration of moving map systems. It is a real-time information broadcast channel that allows the user to zoom in to view the surrounding geographic area during an ongoing flight. The moving map systems’ information is derived in real-time from the flight’s computer system. Some of the latest versions of moving maps systems manufactured include JetMap HD, Airshow 4200, etc.
Some other forms of entertainment available to the passengers include audio and video-based entertainment. Audio entertainment covers music, information, and comedy-based sources of pursuit. While video entertainment covers the provision of personal TV. The equipment is majorly supplied alongside individual headphones provided to the passengers. Most of the provided channels are pre-recorded using an AVOD (Audio Video-on-demand) system.
The overall inflight entertainment and communication systems market is segmented by Product Type, Fit, Class, and Region. The regional spilt within this market provides a competitive mapping across countries including North America, Europe, APAC, the Middle East, and the RoW. The product type category includes Content, Hardware, and Connectivity. While the various classes for air travel account for Economy Class, Premium Class, Business Class, and First Class.
On studying the overall market analysis for this segment it is to be noted that the growth in proliferation of internet dependant services and potable technology is one of the key drivers for this market. The requirement for internet connectivity for the simplest of operations instates the demand the same within the commercial aviation segment. As a solution to this demand, airlines have now started including onboard Wi-Fi services for passengers.
The expanding demand for air travel is another key supporting factor to the growing aviation infrastructure within regions like APAC. The air travel demand within this region has been increasing owing to the expanding disposable income of the geriatric population. The overall growth in purchasing power has hereby supported the growth in the number of air travel passengers within this market. A rise in the population density for middle-class citizens is also a key contributor to the growth in the in-flight entertainment and communication systems market.
Contrarily, one of the key market restraints within this segment is the cost of equipment incurred. This is however a marginal amount in terms of airline OEMs given the overall size of the aviation industry. Growth in technological development is another key driver within this vertical. The introduction of the Burrana IFE platform is expected to be one of the latest contributions to this sector. The technology makes use of a platform named RISE which can meet niche incoming demand for in-flight entertainment faced by airlines.
